Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great fitting, good quality, distinctively Lucky jeans and fashion that works with the American lifestyle. Our collections are carried at better department and specialty stores and over 200 of our company-owned stores across the U.S.A.
Rooted in Americana, Lucky Brand is inspired by active Californian types like surfers, cowboys, artists, musicians, and photographers, as well as anyone who embodies our fun-loving, friendly vibe.
The Lucky Brand store have a lighter palette and cleaner, through the introduction of white finishes including marble, powder coated fixtures and a painted board ceiling. Accents of seafoam green and sage connects the store with the brand’s Californian roots.
Denim, for the first time, is grouped as a central focus, with fitting rooms as well as dedicated areas for accessories and shoes adjacent to the denim core